Market Strategies

·         Internet Platforms – and Real

o   The form of marketing that greater than 85% of all property is sold through

·        Social Media – Facebook and Instagram

o   The fastest growing form of marketing and one that we believe will be future of selling property

·        Direct Marketing – Local area

o   Generally a strategy used by agents to generate new sales leads, occasionally a buyer may come through a friend or relative of a neighbour.

·        Print Media

o   Newcastle Herald

o   Newcastle Weekly

§  Still attractive to a minority of buyers generally people less inclined to use technology. Also, can be an attractive method of marketing premium properties, through editorial and feature advertisements

·         Dedicated Sydney Campaigns

o   Buyers Agents

§  Avenue of marketing suited to premium properties

·        Developer Campaigns

o   Accountants, Surveyors, Architects, Builders and Known Local Developers

§  Used for parcels of land or properties suitable for greater development.

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